M-Series Products

Evaluate a potential market to find pockets with the best competition ratios and desired patient household income.

Use Mile radius, Drive Time, or custom search areas

Filter results by average household income

fueled by census block group technology

M-Series Studies Features

Z Competition Ratio Analysis for Your Practice Type

Z Current Year Demographic Data

Z Results Tailored to Your Business Goals

Z Industry-leading Map Integration

Z Custom Drawn Search Areas

Z Exclude Non-Licensed and Non-Compete Areas

Z Real-Time Practitioner Management

Z Fast Delivery Times

Z Results based on Census Block Group Technology

benefits of using M-series studies

know your market baseline

Is your practice stagnant? Wondering if it’s your market or your marketing that needs improvement? Avoid guesswork. Know where you stand.

Speed Up The Process

Accelerate your practice opening by finding your location faster with greater certainty and reduced risk. ​Get to living the life you love. 

communicate better

Make your interactions with Advisers faster, more productive, and more efficient by making decisions using the best resources on the market.

due diligence

Location matters for valuing practices. Ensure that the price you pay for a practice reflects the actual market and growth potential.

show Growth Potential

Show investors, new associates, and potential partners your value. Build their confidence in their decision to join and invest in creating a legacy together.

Answer Big questions

Evaluate strategic moves such as relocating, adding an office, buying or leasing a specific building, hiring an Associate for expanding, and much more.

M-Series studies features 

Find the Pockets with the best competition ratios and desired patient household income to establish a new market.


Market Opportunity Search


Market Opportunity Search


Market Opportunity Search

  • Top 20 Pockets with the Highest Potential of Success
  • Up to 60-Minute Drive Time Search Area
  • Check Every Census Block Group in your Search Area
  • Exclude Areas below desired Household Income
  • Competition Ratio Analysis
  • Custom Filtering Options Available
  • And more
  • Top 15 Pockets with the Highest Potential of Success
  • Up to 30-Minute Drive Time Search Area
  • Check Every Census Block Group in your Search Area
  • Exclude Areas below desired Household Income
  • Competition Ratio Analysis
  • Custom Filtering Options Available
  • And more
  • Top 10 Pockets with the Highest Potential Success
  • Up to 20-Minute Drive Time Search Area
  • Check Every Census Block Group in your Search Area
  • Competition Ratio Analysis
  • Custom Filtering Options Available
  • And more
Results Based on Census Block Groups
Tailored to Practice Specialty
Maximum Drive Time Search Area
Use Custom Search Parameters*
Individual Census Block Group Analysis
Average Household Income Filter
Search Area Map
Top Overall Pockets Included
Map - Top Overall Pockets
Top Radius Pockets Included
Map - Top Radius Pockets
Top Drive Time Pockets Included
Map - Top Drive Time Pockets
Current Year Demographics
Number of Practitioners
Competition Ratios
REALratio Comparison
Population Data
Exclude Non-Compete Areas*
Exclude Non-Licensed Areas*
Expedited Delivery Time*
Free Next-Steps Call

60 Minutes

Top 20 Pockets

Top 20 Pockets

Top 20 Pockets

30 Minutes

Top 15 Pockets

Top 15 Pockets

Top 15 Pockets

20 Minutes


Top 10 Pockets

*Premium feature, upcharge may apply.

[et_pb_wc_price product=”2195″ _builder_version=”4.6.1″ _module_preset=”1cf0b076-b5cf-4b44-b31b-f84ffa0a0d61″ custom_padding=”||15px|||”][/et_pb_wc_price]
[et_pb_wc_price product=”2194″ _builder_version=”4.6.1″ _module_preset=”1cf0b076-b5cf-4b44-b31b-f84ffa0a0d61″ custom_padding=”||15px|||”][/et_pb_wc_price]
[et_pb_wc_price product=”2193″ _builder_version=”4.6.1″ _module_preset=”1cf0b076-b5cf-4b44-b31b-f84ffa0a0d61″ custom_padding=”||15px|||”][/et_pb_wc_price]

I had no idea where to build or where to go. I called Realscore and was able to find the best location… a location I had no idea even existed. We’ve increased our collections 56% this past year!”

– Dr. Lori Fitzgerald, Lori A. Fitzgerald DDS, LLC

frequently asked questions

What is Location Strategy?

Location Strategy is the #1 factor that determines the success of a practice at every stage of the practice lifecycle. It affects Strategic and Operational Plans and drives all investment, marketing, and personnel decisions. 

There are many factors that Realscore considers within Location Strategy, including competition ratios and market saturation, demographics, Strategic Moves, future growth potential, and much more. Be confident in your practice location and create a lasting legacy.

Click here to find the best reports to achieve your personal and business goals.

What is Census Block Group Technology?

A Census Block Group (CBG) is a geographical unit used by the United States Census Bureau. It is the smallest geographical unit for which demographic data is published. Each CBG includes a population of only 600 – 3,000 people to reflect neighborhoods, natural areas, and geographical boundaries.

Realscore uses each Census Block Group (including partial CBGs) in your Search Area to calculate the competition and demographic data to bring you the most relevant and precise results. 

See how Census Block Group Technology compares to Zip Codes and Concentric Circle. (Hint: There is no comparison.) 

What is the realscore app?

Realscore offers access to top Location Strategy tools that were previously only available to large corporations. Realscore’s App is a proprietary online system that includes the following:

  • Demographic & Business Data – Current and Five Year Forecast
  • National Practitioner Database
  • Census Block Group Technology
  • Mapping and Drive Time Integration
  • Competition Ratios analysis with REALratios
  • User Drawn/Custom Search Areas Tool
  • Non-Compete, Non-Licensed Data Exclusion Tool
  • Practitioner/Practice/Location Management Tool

What demographic factors are included?

We obtain demographic data from a top 3rd party Demographic company that takes the raw census information, annual updates, and forecasts then package it into a format that companies can utilize. It is the same data used by everyone in the USA.

Current and five-year forecasted demographic data includes:

  • Total Population
  • Population by Age Range
  • Population Change by Age Range
  • Average Per Capita Income
  • Average Household Income
  • Households by Income Brackets
  • Households Change by Income Brackets
  • Average Household Size
  • Total Households
  • Total Families
  • Average Family Size
  • Housing Units Breakdown
  • Total Housing Units Change
  • Average Value of Owner-Occupied Units
  • Population by Ethnicity
  • Total Number of Businesses
  • Total Number of Employees
  • Total Sales
  • Retail Data

Are practitioners within a search area validated?

Yes. We utilize the best national practitioner database possible, as well as validating the existence of practitioners using various manual and internet tools to materially ensure the accuracy of competition ratios for all practitioner types.

What is a “Pocket?”

A "Pocket" is an area derived in a Market Opportunity Search that indicates a potential market for a practice. It is normally made up of a small number of full or partial Census Block Groups. The goal is to find pockets where the competition ratios are high and include Average Household Income greater than a threshold derived from your ideal target patient.


What Reports Do I Need?

Every practitioner’s situation and goals are different. Therefore, the report recommendations will vary. In general, we recommend the following process: 

  1. C-Series: Find a new region or city for a new practice.
  2. M-Series: Find new markets (or Pockets) with the best competition ratios and desired patient household income. Don’t pay for demographics before finding the best competition ratios.
  3. L-Series: After finding the best Pockets, get competition ratios for all practice types, and current and forecasted demographics for a specific location or address.

 We’ve compiled an extensive recommendation list based on practice lifecycle and business goals. 

Click here to find the best Location Strategy products and reports for your practice.

Do you offer free sample reports?

What is the turnaround time?

All reports are PDFs that are emailed to you. Delivery time varies per product based on the complexity of the order, the density of the report location, the inclusion of premium services, and many other factors. We strive to deliver reports before the following approximate turnaround times:

L-Series: 2-3 Business Days

M-Series: 7-10 Business Days

C-Series: Teams/Zoom consulting sessions usually occur within 3-5 business days but varies based on the availability of participants.

Expedited delivery is available. Please consult with your Specialist to make arrangements.

What is the return policy?

All reports are a snapshot in time. Therefore, due to the digital nature of the reports and that the data changes frequently, returns and refunds are unavailable. However, our policy is to provide unmatched customer satisfaction. If something isn’t right, please contact us right away. Unfortunately, we have no control over the data results, so dissatisfaction with the results is out of our control.

Are reports and discussions confidential?

Yes. We understand that confidentiality is of the utmost importance and we will never disclose any discussions, conclusions, or reports to anyone without your permission.

Connect with a specialist

I have a specific location or address.

I have a specific city or region.

1 + 13 =

We respect your privacy. Click here to view our privacy policy.

A Census Block Group (CBG) is the smallest geographical unit for which demographic data is published, allowing for the most precision and relevance in the market. Typically, Block Groups are very small and include a population of 600 to 3,000 people.  There are 217,740 searchable CBGs in the USA vs 27,797 general zip codes. For every report, Realscore sums the number of practitioners and all demographic data for all of the CBG’s (including partial CBG’s) in the radius, drive time, and/or user-drawn search area.

Click here for an independent third party expert’s advice about why you should not use zip codes for geospatial analysis.

Every specialty has unique location strategy needs. All reports are tailored specifically to your practice specialty. Competition data and ratios on all practice types in the area are included, as well.

Each Report starts with determining the Search Area, which can be from 1-60 drive time minutes from a Base Location depending on the report selected. The time shown is the largest Drive Time Search Areas available for each report. This determines the Search Area from the Base Location, which can be a specific address or location or simply the center of your desired region or city.

Choose to use Drive Time Increments, submit a Search Area Map, or provide your specialist with instructions to determine the Search Area from your Base Location. This is used to determine which Census Block Groups are in the Search Area.

The Search Area determines the Census Block Groups (CBG) that are included. Then each CBG in the Search Area gets a separate radius and drive time calculation to find the best pockets of potential locations.

The results of the Individual Census Block Group Analysis are then filtered by an Average Household Income filter based on the ideal patient profile of the prospective practice. For example, only results from the search for areas with Average HHI greater than $75,000 are shown. 

A map displaying the overall unfiltered search area. 

The number of Overall Top Locations included in your report for which results are delivered.

This Map displays the locations of the top overall locations.

The number of Mile Radius Locations included in your report for which results are delivered.

This Map displays the locations of the top overall radius locations.

The number of Top Drive Time Locations included in your report for which results are delivered.

This Map displays the locations of the top overall Drive Time locations.

The most recently available professional national demographic data. Updated annually.

The total number of practitioners for all search area results included in your report.

A Competition Ratio measures the extent of practice competition in any given search area.  It is calculated by the total population divided by the number of practitioners. This number is then compared to a REALratio to evaluate the extent of market saturation. Your report includes competition ratios for the practice type ordered for all of the top areas in the report.

A REALratio is a proprietary ratio of population to practitioners used to evaluate competition ratios to indicate when a market generally is considered to be saturated. For example, the REALratio for a General Dentist is 2,000.  A ratio higher than 2,000 would indicate the market has potential for an additional practitioner(s). A number below 2,000 indicates the area is already oversaturated and should be evaluated carefully. Each practice specialty has its own REALratio value.

The total Population for all search area results presented.

Exclude Non-Compete Areas from your results.

Exclude data in non-licensed areas from your results, such as when looking at an area where the search area would cross a state line.

Expedited turnaround is available, please contact your Specialist to make arrangements. Normal delivery is within 7-10 business days.

We will never, ever send you your results then leave you hanging. This call is designed to review and interpret your reports to help you determine your immediate next steps. There is no time limit, and it is free with every report!