General FAQ

What are Census Block Groups? 

A Census Block Group (CBG) is a geographical unit used by the United States Census Bureau. It is the smallest geographical unit for which demographic data is published. Typically, Block Groups are very small and include a population of 600 to 3,000 people. There are 217,740 CBGs in the USA.

 

Why Census Block Groups versus Zip Codes? 

A Census Block Group (CBG) is the smallest geographical unit for which demographic data is published, allowing for the most precision and relevance in the market. Typically, Block Groups are very small and include a population of 600 to 3,000 people.  There are 217,740 searchable CBGs in the USA vs 27,797 general Zip Codes. For every report, Realscore sums the number of practitioners and all demographic data for all of the CBG’s (including partial CBG’s) in the radius, drive time, and/or user-drawn search area.

Zip Code data is dangerous to use for location strategy decisions – it is generally useless, as the boundaries are typically irregular, the areas are often too large and include much data outside a typical practice market and if a location is close to a boundary the true market could encompass parts of several Zip Codes. In summary, Zip Codes have artificially defined boundaries that have virtually no relevance to the market area for a practice and should not be relied upon for critical location decisions.   

Click here for an independent third party expert’s advice about why you should not use Zip Codes for geospatial analysis.

What’s included in Location Strategy?

Location Strategy is the #1 factor that determines the success of a practice. It affects important aspects of a Practice’s Strategic and Operational Plan, and drives all investment, marketing, and personnel decisions. There are many factors that Realscore considers within Location Strategy, including competition ratios and market saturation, demographics, future growth potential, building and office strategy, and much more.

Click here to download a free Location Strategy Checklist. 

What is a “Pocket?”  

A “Pocket” is an area derived in a Market Opportunity Search that indicates a potential market for a practice.  It is normally made up of a small number of full or partial Census Block Groups.  The goal is to find pockets where the competition ratios are high and include Average Household Income greater than a threshold derived from your ideal target patient.

What are “Strategic Moves?”  

Strategic Moves is a general term used to describe various business situations and actions an existing practice can consider or implement to evaluate. They include the following:

  • Evaluate or justify a potential location
  • Purchase a practice with the highest growth potential
  • Consider relocating
  • Consider adding an office
  • Consider buying a specific building
  • Consider leasing a specific building
  • Consider renewing your lease or relocating
  • Consider expanding your current location
  • Purchase a practice at a fair price based on market
  • Consider hiring an Associate and expanding
  • Consider selling a practice
  • Join a Practice as a Partner, Employee or Associate
  • Speed up the location decision process

Click here to view the relevant reports and studies for any strategic moves. 

What is the Realscore App?  

Realscore’s App Engine is a proprietary online system that includes the following:

  • Demographic & Business Data – Current and Five Year Forecast
  • National Practitioner Database
  • Census Block Group Technology
  • Mapping and Drive Time Integration
  • Competition Ratios analysis with REALratios
  • User Drawn/Custom Search Areas Tool
  • Non-Compete, Non-Licensed Data Exclusion Tool
  • Practitioner/Practice/Location Management Tool

What demographics factors are included? 

Current and five-year forecasted demographic data includes:

  • Total Population
  • Population by Age Range
  • Population Change by Age Range
  • Average Per Capita Income
  • Average Household Income
  • Households by Income Brackets
  • Households Change by Income Brackets
  • Average Household Size
  • Total Households
  • Total Families
  • Average Family Size
  • Housing Units Breakdown
  • Total Housing Units Change
  • Average Value of Owner-Occupied Units
  • Population by Ethnicity
  • Total Number of Businesses
  • Total Number of Employees
  • Total Sales
  • Retail Data

How do you validate practitioners in a search area?  

We utilize the best national practitioner database possible, as well as validating the existence of practitioners using various manual and internet tools to materially ensure the accuracy of competition ratios for all practitioner types.

Where does the demographic data come from? 

We obtain demographic data from a top 3rd party Demographic company that takes the raw census information, annual updates, and forecasts then packages it into a format that companies can utilize.  It is the same data used by everyone in the USA.

Why do I need a mile radius and drive time?  

For each Census Block Group in your search area, we calculate data using both Radius and Drive Time parameters for the highest return of information. The Radius typically assesses the market in close proximity to a location. Drive Time typically assesses the overall market for a location (i.e. How far a new patient with no prior knowledge of a practice would drive). This presents two outstanding views of the potential practice market. For example, a suburban market search may include a 2-3 Mile Radius and a 10-15 Minute Drive Time. Talk to your specialist to determine the best Radius and Drive Time for your unique situation.

What is the return policy? 

All reports are a snapshot in time. Therefore, due to the digital nature of the reports and that the data changes frequently, returns and refunds are unavailable. However, our policy is to provide unmatched customer satisfaction. If something isn’t right, please contact us right away. Unfortunately, we have no control over the data results, so dissatisfaction with the results is out of our control.

What is the turnaround time?  

All reports are PDF’s that are emailed to you. Delivery time varies per product based on the complexity of the order, the density of the report location, the inclusion of premium services, and many other factors. We strive to deliver reports before the following approximate turnaround times:

L-Series: 2-3 Business Days

M-Series: 7-10 Business Days

C-Series: Teams/Zoom consulting sessions usually occur within 3-5 business days but varies based on the availability of participants.

Expedited delivery is available. Please consult with your specialist to make arrangements.

What if I don’t know what market to start searching in? 

No problem. We recommend our C-Series for a screen-sharing call with a Specialist. Your Specialist will help you narrow down a large area, such as a state, multiple states, or several cities across one or many states. Once you select an area to hone in on, the next step will be an M-Series Report to further narrow down your location choices. Schedule your appointment now!

What if I don’t have a specific location within a market? 

No problem. We recommend our M-Series to discover the best potential Pockets* within your local market. After you receive your top potential locations, we recommend exploring them in person for personal, family and practice fit. Once you’ve found your top location choices, move on to Step 3, a Demographics Deep Dive.

*A “Pocket” is a location derived in an M-series location search that indicates a market area for a practice. It is normally made up of a small number of full or partial Census Block Groups. The goal is to find pockets where the competition ratios are high and include Average Household Income greater than a threshold derived from your ideal target patient.

 

What are the best search parameters? 

The best search parameters for your results will depend on if your location is rural, suburban, or urban. Major highways, bodies of waters, and railroads may also affect your search parameters. We highly recommend scheduling a free consultation with a Specialist who will provide recommended guidelines based on your situation. Click here to schedule your free consultation now. 

 

Why shouldn’t I start with a Demographics Deep Dive? 

To save you time, money, and frustration, our process prioritizes the most important factors in your Location Search beginning with Competition Ratios. You can have a location with great demographics, but if the market is saturated, it will be difficult to get found even with great marketing. Therefore, it doesn’t make sense for you to pay for Demographics until the Ratio is ideal and the area is a good fit for your practice and family. Only after passing those benchmarks does it make sense to invest in the Demographics Deep Dive to find your perfect practice location. Click here to see our recommended search process.

 

What is the rationale behind the order of your Location Search Process?

Of all of the Location Strategy factors, Competition Ratios are the most important, barely beating out Demographics. What gives it the edge is that you can have a location with great demographics, but if the market is saturated, it will be difficult to succeed, grow and build practice value quickly without huge investments in time and working capital spend on marketing.  Therefore, it doesn’t make sense for you to pay for Demographics until the Ratio is ideal and the area is a good fit for your practice and family. Only after passing those benchmarks does it make sense to invest in the Demographics Deep Dive to find your perfect practice location.

 

What is a REALratio?

A REALratio is a proprietary ratio of population to practitioners used to evaluate competition ratios to indicate when a market generally is considered to be saturated. For example, the REALratio for a General Dentist is 2,000.  A ratio higher than 2,000 would indicate the market has potential for an additional practitioner(s). A number below 2,000 indicates the area is already oversaturated and should be evaluated carefully. Each practice specialty has its own REALratio value.

Will you keep our discussions and my reports confidential? 

Yes. We understand that confidentiality is of the utmost importance and we will never disclose any discussions, conclusions or reports to anyone without your permission.

Will Lenders include the cost of searching for a location in my financing package? 

Yes, we have found that lenders are willing to include an allowance for the cost of Realscore’s services in loan packages, because it helps provide greater Strategic and Business Planning clarity to all parties and helps assess cash flow needs. Please include this in your loan request. Contact us for a package cost estimate.

C-Series / Consulting

Why Census Block Groups versus Zip Codes? 

A Census Block Group (CBG) is the smallest geographical unit for which demographic data is published, allowing for the most precision and relevance in the market. Typically, Block Groups are very small and include a population of 600 to 3,000 people.  There are 217,740 searchable CBGs in the USA vs 27,797 general Zip Codes. For every report, Realscore sums the number of practitioners and all demographic data for all of the CBG’s (including partial CBG’s) in the radius, drive time, and/or user-drawn search area.

Zip Code data is dangerous to use for location strategy decisions – it is generally useless, as the boundaries are typically irregular, the areas are often too large and include much data outside a typical practice market and if a location is close to a boundary the true market could encompass parts of several Zip Codes. In summary, Zip Codes have artificially defined boundaries that have virtually no relevance to the market area for a practice and should not be relied upon for critical location decisions.  For every report, Realscore sums the number of practitioners and all demographic data for all of the CBG’s (including partial CBG’s) in the radius, drive time, and/or user drawn search area.

Click here for an independent third party expert’s advice about why you should not use Zip Codes for geospatial analysis.

What is a “Pocket?”  

A “Pocket” is an area derived in a Market Opportunity Search that indicates a potential market for a practice.  It is normally made up of a small number of full or partial Census Block Groups.  The goal is to find pockets where the competition ratios are high and include Average Household Income greater than a threshold derived from your ideal target patient.

What is the Realscore App?  

Realscore’s App Engine is a proprietary online system that includes the following:

  • Demographic & Business Data – Current and Five Year Forecast
  • National Practitioner Database
  • Census Block Group Technology
  • Mapping and Drive Time Integration
  • Competition Ratios analysis with REALratios
  • User Drawn/Custom Search Areas Tool
  • Non-Compete, Non-Licensed Data Exclusion Tool
  • Practitioner/Practice/Location Management Tool

What if I don’t know what market to start searching in? 

No problem. We recommend our C-Series for a screen-sharing call with a Specialist. Your Specialist will help you narrow down a large area, such as a state, multiple states, or several cities across one or many states. Once you select an area to hone in on, the next step will be an M-Series Report to further narrow down your location choices. Schedule your appointment now!

What if I don’t have a specific location within a market? 

No problem. We recommend our M-Series to discover the best potential Pockets* within your local market. After you receive your top potential locations, we recommend exploring them in person for personal, family, and practice fit. Once you’ve found your top location choices, move on to Step 3, a Demographics Deep Dive.

*A “Pocket” is a location derived in an M-series location search that indicates a market area for a practice. It is normally made up of a small number of full or partial Census Block Groups. The goal is to find pockets where the competition ratios are high and include Average Household Income greater than a threshold derived from your ideal target patient.

 

What are the best search parameters? 

The best search parameters for your results will depend on if your location is rural, suburban, or urban. Major highways, bodies of waters, and railroads may also affect your search parameters. We highly recommend scheduling a free consultation with a Specialist who will provide recommended guidelines based on your situation. Click here to schedule your free consultation now. 

 

Why shouldn’t I start with a Demographics Deep Dive? 

To save you time, money, and frustration, our process prioritizes the most important factors in your Location Search beginning with Competition Ratios. You can have a location with great demographics, but if the market is saturated, it will be difficult to get found even with great marketing. Therefore, it doesn’t make sense for you to pay for Demographics until the Ratio is ideal and the area is a good fit for your practice and family. Only after passing those benchmarks does it make sense to invest in the Demographics Deep Dive to find your perfect practice location. Click here to see our recommended search process.

 

What is a REALratio?

A REALratio is a proprietary ratio of population to practitioners used to evaluate competition ratios to indicate when a market generally is considered to be saturated. For example, the REALratio for a General Dentist is 2,000.  A ratio higher than 2,000 would indicate the market has potential for an additional practitioner(s). A number below 2,000 indicates the area is already oversaturated and should be evaluated carefully. Each practice specialty has its own REALratio value.

Will you keep our discussions and my reports confidential? 

Yes. We understand that confidentiality is of the utmost importance and we will never disclose any discussions, conclusions or reports to anyone without your permission.

M-Series / Market-Specific Reports and Studies

Glossary

Results Based on Census Block Group Technology: A Census Block Group (CBG) is the smallest geographical unit for which demographic data is published, allowing for the most precision and relevance in the market. Typically, Block Groups are very small and include a population of 600 to 3,000 people.  There are 217,740 searchable CBGs in the USA vs 27,797 general Zip Codes. For every report, Realscore sums the number of practitioners and all demographic data for all of the CBG’s (including partial CBG’s) in the radius, drive time, and/or user-drawn search area.

Click here for an independent third party expert’s advice about why you should not use zip codes for geospatial analysis.

Tailored to Practice Specialty:  Every specialty has unique location strategy needs. All reports are tailored specifically to your practice specialty. Competition data and ratios on all practice types in the area are included, as well.

Maximum Drive Time Search Area: Each Report starts with determining the Search Area, which can be from 1-60 drive time minutes from a Base Location depending on the report selected. The time shown is the largest Drive Time Search Areas available for each report. This determines the Search Area from the Base Location, which can be a specific address or location or simply the center of your desired region or city.

Custom Search Parameters Available*:  Use Drive Time increments, provide your own report area map, or have your Specialist define the report area based on your instructions to determine your Platinum or Gold Market Opportunity Search Area. 

Individual Census Block Group Analysis:  The Search Area determines the Census Block Groups (CBG) that are included. Then each CBG in the Search Area gets a separate radius and drive time calculation to find the best pockets of potential locations.

Average Household Income Filter:  The results of the Individual Census Block Group Analysis are then filtered by an Average Household Income filter based on the ideal patient profile of the prospective practice. For example, only results from the search for areas with Average HHI greater than $75,000 are shown.

Top Overall Pockets:  The number of Overall Top Location Pockets included in your report for which results are delivered. Map included. 

Top Radius Pockets:  The number of Mile Radius Location Pockets included in your report for which results are delivered. Map included. 

Top Drive Time Pockets:  The number of Top Drive Time Location Pockets included in your report for which results are delivered. Map included. 

Current-Year Demographics:  The most recently available professional national demographic data. Updated annually.

Number of Practitioners:  The total number of practitioners for all search area results included in your report.

Competition Ratios: A Competition Ratio measures the extent of practice competition in any given search area.  It is calculated by the total population divided by the number of practitioners.  This number is then compared to a REALratio to evaluate the extent of market saturation. Includes competition ratios for the practice type ordered for the report for all results presented.

REALratio Comparison:  A REALratio is a proprietary ratio of population to practitioners used to evaluate competition ratios to indicate when a market generally is considered to be saturated. For example, the REALratio for a General Dentist is 2,000.  A ratio higher than 2,000 would indicate the market has potential for an additional practitioner(s). A number below 2,000 indicates the area is already oversaturated and should be evaluated carefully. Each practice specialty has its own REALratio value.

Population Data:  The total Population for all search area results presented.

Exclude Non-Compete Areas*:  Exclude Non-Compete Areas from your results.

Exclude Non-Licensed Areas*:  Exclude data in non-licensed areas from your results, such as when looking at an area where the search area would cross a state line.

Expedited Delivery Time*:  Expedited turnaround is available, please contact your Specialist to make arrangements. Normal delivery is within 7-10 business days.

Free Next Steps Call:  We will never, ever send you a report and leave you hanging. This call, which is optional, lasts as long as it takes and is designed to review and interpret the report with you and/or your advisors – and most importantly, help you determine immediate next action steps. Time is money – avoid months of delay, costs, and confusion. 

*Premium feature, upcharge may apply.

M-Series Frequently Asked Questions

Why Census Block Groups versus Zip Codes? 

A Census Block Group (CBG) is the smallest geographical unit for which demographic data is published, allowing for the most precision and relevance in the market. Typically, Block Groups are very small and include a population of 600 to 3,000 people.  There are 217,740 searchable CBGs in the USA vs 27,797 general Zip Codes. For every report, Realscore sums the number of practitioners and all demographic data for all of the CBG’s (including partial CBG’s) in the radius, drive time, and/or user-drawn search area.

Zip Code data is dangerous to use for location strategy decisions – it is generally useless, as the boundaries are typically irregular, the areas are often too large and include much data outside a typical practice market and if a location is close to a boundary the true market could encompass parts of several Zip Codes. In summary, Zip Codes have artificially defined boundaries that have virtually no relevance to the market area for a practice and should not be relied upon for critical location decisions.  For every report, Realscore sums the number of practitioners and all demographic data for all of the CBG’s (including partial CBG’s) in the radius, drive time, and/or user drawn search area.

Click here for an independent third party expert’s advice about why you should not use Zip Codes for geospatial analysis.

What is a “Pocket?”  

A “Pocket” is an area derived in a Market Opportunity Search that indicates a potential market for a practice.  It is normally made up of a small number of full or partial Census Block Groups.  The goal is to find pockets where the competition ratios are high and include Average Household Income greater than a threshold derived from your ideal target patient.

How do you validate practitioners in a search area?  

We utilize the best national practitioner database possible, as well as validating the existence of practitioners using various manual and internet tools to materially ensure the accuracy of competition ratios for all practitioner types.

Why do I need a mile radius and drive time?  

For each Census Block Group in your search area, we calculate data using both Radius and Drive Time parameters for the highest return of information. The Radius typically assesses the market in close proximity to a location. Drive Time typically assesses the overall market for a location (i.e. How far a new patient with no prior knowledge of a practice would drive). This presents two outstanding views of the potential practice market. For example, a suburban market search may include a 2-3 Mile Radius and a 10-15 Minute Drive Time. Talk to your specialist to determine the best Radius and Drive Time for your unique situation.

What is the return policy? 

All reports are a snapshot in time. Therefore, due to the digital nature of the reports and that the data changes frequently, returns and refunds are unavailable. However, our policy is to provide unmatched customer satisfaction. If something isn’t right, please contact us right away. Unfortunately, we have no control over the data results, so unhappiness with the results is out of our control.

What is the turnaround time?  

7-10 Business Days. Expedited delivery is available. Please consult with your specialist to make arrangements.

What are the best search parameters? 

The best search parameters for your results will depend on if your location is rural, suburban, or urban. Major highways, bodies of waters, and railroads may also affect your search parameters. We highly recommend scheduling a free consultation with a Specialist who will provide recommended guidelines based on your situation. Click here to schedule your free consultation now. 

What is a REALratio?

A REALratio is a proprietary ratio of population to practitioners used to evaluate competition ratios to indicate when a market generally is considered to be saturated. For example, the REALratio for a General Dentist is 2,000.  A ratio higher than 2,000 would indicate the market has potential for an additional practitioner(s). A number below 2,000 indicates the area is already oversaturated and should be evaluated carefully. Each practice specialty has its own REALratio value.

Will you keep our discussions and my reports confidential? 

Yes. We understand that confidentiality is of the utmost importance and we will never disclose any discussions, conclusions or reports to anyone without your permission.

L-Series / Location-Specific Reports and Studies

Glossary

Results Based on Census Block Group Technology: A Census Block Group (CBG) is the smallest geographical unit for which demographic data is published, allowing for the most precision and relevance in the market. Typically, Block Groups are very small and include a population of 600 to 3,000 people.  There are 217,740 searchable CBGs in the USA vs 27,797 general Zip Codes. For every report, Realscore sums the number of practitioners and all demographic data for all of the CBG’s (including partial CBG’s) in the radius, drive time, and/or user-drawn search area.

Click here for an independent third party expert’s advice about why you should not use zip codes for geospatial analysis.

Tailored to Practice Specialty:  Every specialty has unique location strategy needs. All reports are tailored specifically to your practice specialty. Competition data and ratios on all practice types in the area are included, as well.

Custom Report Area Parameters*:  Use Drive Time increments, provide your own report area map, or have your Specialist define the report area based on your instructions to determine the area for which you want to receive your report results.

19 Demographic Factors: 

  • Total Population
  • Population by Age Range
  • Population Change by Age Range
  • Average Per Capita Income
  • Average Household Income
  • Households by Income Brackets
  • Households Change by Income Brackets
  • Average Household Size
  • Total Households
  • Total Families
  • Average Family Size
  • Housing Units Breakdown
  • Total Housing Units Change
  • Average Value of Owner-Occupied Units
  • Population by Ethnicity
  • Total Number of Businesses
  • Total Number of Employees
  • Total Sales
  • Retail Data

Current-Year Demographics:  The most recently available professional national demographic data. Updated annually.

Forecasted Demographics:  Five Year Demographics: Demographers take most current demographic factors and project five years into the future to predict what the market will be at that time to assess future growth potential and probable changes based on current trends. Updated annually.

Total Practitioners for All Types:  Includes the number of all practitioners for all specialties within your search area.

Competition Ratios for All Types: A Competition Ratio measures the extent of practice competition in any given search area.  It is calculated by the total population divided by the number of practitioners. This number is then compared to a REALratio to evaluate the extent of market saturation. This report includes competition ratios for all practice types in your search area, not just the practice type ordered for the report.

REALratio Comparison:  A REALratio is a proprietary ratio of population to practitioners used to evaluate competition ratios to indicate when a market generally is considered to be saturated. For example, the REALratio for a General Dentist is 2,000.  A ratio higher than 2,000 would indicate the market has potential for an additional practitioner(s). A number below 2,000 indicates the area is already oversaturated and should be evaluated carefully. Each practice specialty has its own REALratio value.

Map of Report Area:  A map displaying the overall area included in the Mile Radius and Drive Time search parameters for your report. It also shows all practitioners in the area for the practice type selected for your report.

Map of Radius:  Map displaying the area included in the Mile Radius search parameters for your report. It also shows competing practitioners in the area for the practice type selected for your report. The Mile Radius parameter is typically used to assess the market in close proximity to a location.

Map of Report Area Drive Time (Minutes) or Custom Parameters A map displaying the area included in the Drive Time search parameters for your report. It also shows competing practitioners in the area for your selected practice type. The Drive Time parameter is typically used to assess the approximate overall market for a location (i.e. how far would a new patient with no prior knowledge of a practice drive to that practice).

Results in Dual Format:  All data is presented in easy to understand tables and graphs.

Add 2nd Practice Type to Results*:  If you want to evaluate a multi-specialty practice, include a 2nd practice type in your results to see data for both at the same time. Data on the number of all practice types in the area are included as well.

Exclude Non-Compete Areas*:  Exclude Non-Compete Areas from your results.

Exclude Non-Licensed Areas*:  Exclude data in non-licensed areas from your results, such as when looking at an area where the search area would cross a state line.

Expedited Delivery Time*:  Expedited turnaround is available, please contact your Specialist to make arrangements. Normal delivery is within 2-3 business days.

Free Next Steps Call:  We will never, ever send you a report and leave you hanging. This call, which is optional, lasts as long as it takes and is designed to review and interpret the report with you and/or your advisors – and most importantly, help you determine immediate next action steps. Time is money – avoid months of delay, costs, and confusion. 

*Premium feature, upcharge may apply.

L-Series Frequently Asked Questions

Why Census Block Groups versus Zip Codes? 

A Census Block Group (CBG) is the smallest geographical unit for which demographic data is published, allowing for the most precision and relevance in the market. Typically, Block Groups are very small and include a population of 600 to 3,000 people.  There are 217,740 searchable CBGs in the USA vs 27,797 general Zip Codes. For every report, Realscore sums the number of practitioners and all demographic data for all of the CBG’s (including partial CBG’s) in the radius, drive time, and/or user-drawn search area.

Zip Code data is dangerous to use for location strategy decisions – it is generally useless, as the boundaries are typically irregular, the areas are often too large and include much data outside a typical practice market and if a location is close to a boundary the true market could encompass parts of several Zip Codes. In summary, Zip Codes have artificially defined boundaries that have virtually no relevance to the market area for a practice and should not be relied upon for critical location decisions.  For every report, Realscore sums the number of practitioners and all demographic data for all of the CBG’s (including partial CBG’s) in the radius, drive time, and/or user drawn search area.

Click here for an independent third party expert’s advice about why you should not use Zip Codes for geospatial analysis.

What demographics factors are included? 

Current and five year forecasted demographic data includes:

  • Total Population
  • Population by Age Range
  • Population Change by Age Range
  • Average Per Capita Income
  • Average Household Income
  • Households by Income Brackets
  • Households Change by Income Brackets
  • Average Household Size
  • Total Households
  • Total Families
  • Average Family Size
  • Housing Units Breakdown
  • Total Housing Units Change
  • Average Value of Owner-Occupied Units
  • Population by Ethnicity
  • Total Number of Businesses
  • Total Number of Employees
  • Total Sales
  • Retail Data

How do you validate practitioners in a search area?  

We utilize the best national practitioner database possible, as well as validating the existence of practitioners using various manual and internet tools to materially ensure the accuracy of competition ratios for all practitioner types.

Where does the demographic data come from? 

We obtain demographic data from a top 3rd party Demographic company that takes the raw census information, annual updates, and forecasts then packages it into a format that companies can utilize.  It is the same data used by everyone in the USA.

Why do I need a mile radius and drive time?  

For each Census Block Group in your search area, we calculate data using both Radius and Drive Time parameters for the highest return of information. The Radius typically assesses the market in close proximity to a location. Drive Time typically assesses the overall market for a location (i.e. How far a new patient with no prior knowledge of a practice would drive). This presents two outstanding views of the potential practice market. For example, a suburban market search may include a 2-3 Mile Radius and a 10-15 Minute Drive Time. Talk to your specialist to determine the best Radius and Drive Time for your unique situation.

What is the return policy? 

All reports are a snapshot in time. Therefore, due to the digital nature of the reports and that the data changes frequently, returns and refunds are unavailable. However, our policy is to provide unmatched customer satisfaction. If something isn’t right, please contact us right away. Unfortunately, we have no control over the data results, so unhappiness with the results is out of our control.

What is the turnaround time?  

2-3 Business Days. Expedited delivery is available. Please consult with your specialist to make arrangements.

 

What are the best search parameters? 

The best search parameters for your results will depend on if your location is rural, suburban, or urban. Major highways, bodies of waters, and railroads may also affect your search parameters. We highly recommend scheduling a free consultation with a Specialist who will provide recommended guidelines based on your situation. Click here to schedule your free consultation now. 

What is a REALratio?

A REALratio is a proprietary ratio of population to practitioners used to evaluate competition ratios to indicate when a market generally is considered to be saturated. For example, the REALratio for a General Dentist is 2,000.  A ratio higher than 2,000 would indicate the market has potential for an additional practitioner(s). A number below 2,000 indicates the area is already oversaturated and should be evaluated carefully. Each practice specialty has its own REALratio value.

Will you keep our discussions and my reports confidential? 

Yes. We understand that confidentiality is of the utmost importance and we will never disclose any discussions, conclusions or reports to anyone without your permission.

Our Location Search Process

Every location search is unique. Please schedule a free consultation with a specialist for recommended reports and search parameters based on your situation.

Determine your region or city of interest for your new practice location (and your family).

Find the pockets in that region with the best competition ratios and ideal household income.

Visit the best pockets in-person to evaluate fit for your practice, family, and lifestyle.

Once you’ve found your favorite options, run a Demographics Deep Dive to find the area with your desired patient profile. 

Take your Location Strategy results to your advisors to find the perfect building in your newly-found market.

Strategic Moves and Search Process Recommended Reports

Remember, every practice is unique in its goals and needs. Please speak with a Specialist for personalized recommendations based on your situation. 

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Established Practice
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Strategic Moves
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Your Business Situation
Find the best location to start a practice
Evaluate or justify a potential location
Decide on buying a building
Decide on leasing a building
Join a practice as a Partner, Employee or Associate
Evaluate my local market baseline
Jumpstart a stuck/stagnant practice
Grow/expand current practice
Consider moving due to market
Evaluate or justify a potential location
Purchase a practice with the highest growth potential
Consider relocating
Consider adding an office
Consider buying a specific building
Consider leasing a specific building
Consider renewing your lease or relocating
Consider expanding your current location
Purchase a practice at a fair price based on market
Consider hiring an Associate and expanding
Consider selling a practice
Join a Practice as a Partner, Employee or Associate
Speed up the location decision process
Your Business Situation
Find the best location to start a practice
Evaluate or justify a potential location
Decide on buying a building
Decide on leasing a building
Join a practice as a Partner, Employee or Associate
Evaluate my local market baseline
Jumpstart a stuck/stagnant practice
Grow/expand current practice
Consider moving due to market
Evaluate or justify a potential location
Purchase a practice with the highest growth potential
Consider relocating
Consider adding an office
Consider buying a specific building
Consider leasing a specific building
Consider renewing your lease or relocating
Consider expanding your current location
Purchase a practice at a fair price based on market
Consider hiring an Associate and expanding
Consider selling a practice
Join a Practice as a Partner, Employee or Associate
Speed up the location decision process
Your Business Situation
Find the best location to start a practice
Evaluate or justify a potential location
Decide on buying a building
Decide on leasing a building
Join a practice as a Partner, Employee or Associate
Evaluate my local market baseline
Jumpstart a stuck/stagnant practice
Grow/expand current practice
Consider moving due to market
Evaluate or justify a potential location
Purchase a practice with the highest growth potential
Consider relocating
Consider adding an office
Consider buying a specific building
Consider leasing a specific building
Consider renewing your lease or relocating
Consider expanding your current location
Purchase a practice at a fair price based on market
Consider hiring an Associate and expanding
Consider selling a practice
Join a Practice as a Partner, Employee or Associate
Speed up the location decision process
1. Determine Region or City
3. In Person Evaluation







*Use only if you want to bypass the previous steps and evaluate a specific location directly.

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